La imagen del CEUCAT en la Universitat de Girona

The investigation of stakeholders is crucial for organization communicate strategically with these groups. Knowing the image that an organization has amongst its public allows designing the appropriate communication strategy to manage their relationship with these groups. The Council of Students of the Catalan Universities (CEUCAT) is the Catalan student representation body that brings together all student councils in Catalonia. The purpose of this article is to know the level of visibility and of image that CEUCAT has among the students of University of Girona (UdG). The methodology was of a quantitative, and was carried out through the application of a questionnaire. The results indicate a low level of knowledge by undergraduate about their rights and obligations as students. In addition, there are a low percentage of students who know about CEUCAT