El chatbot como factor de éxito comunicativo, de marketing y empresarial: análisis empírico

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Cite this

@article{459f05962c434a03bc9d0135d9ee7bb4,

title = "El chatbot como factor de {\'e}xito comunicativo, de marketing y empresarial: an{\'a}lisis emp{\'i}rico",

author = "\{Martin Guart\}, \{Ramon Francesc\} and J.-F. Fondevila-Gascon and A. Huamanchumo and A. Gutierrez-Aragon",

year = "2024",

month = jan,

day = "1",

language = "Espa{\~n}ol",

journal = "Correspondencias \& An{\'a}lisis",

issn = "2224-235X",

}